At Vassarette, we know that finding the perfect undergarments isn’t just about fashion – it’s about feeling your absolute best. That’s why for over 100 years, we’ve dedicated ourselves to crafting bras, panties, slips, shapewear, and loungewear that combine timeless style with innovative designs made to support and flatter your shape. Our foundations shape and smooth so you can take on the world with confidence and comfort.
Our History Of Helping Women Feel Their Best
The Vassarette story begins in New York City in 1907. As the radical Gibson Girl silhouette was giving way to a leaner, simpler style, Vassar Swiss Underwear Company was founded with the goal of providing “underwear of uncommon quality.”
In those early days, most intimate apparel was strictly functional and failed to consider comfort or fit. Vassar Swiss Underwear changed that by focusing on the details and using higher quality fabrics to create underwear women truly enjoyed wearing.
As the flapper era introduced lighter, airier fashions, our company changed its name to Vassarette. The new identity reflected our commitment to innovation and the lighter, modern spirit of the times. Vassarette became synonymous with lingerie that shaped and slimmed but felt weightless. By knowing women’s needs and responding to the changing trends, Vassarette led the industry.
During World War II, Vassarette adapted once again to support women as they stepped into the workplace. Our two-way stretch girdles and bras provided flexibility along with shapewear control. After the war ended in 1945, our designers got to work creating glamorous intimates perfect for Dior’s New Look silhouette, which accentuated curves.
The 1950s were a golden era for Vassarette. Our ultra-feminine bras, slips, girdles, corsets, and petticoats suited the style of the decade and allowed women to shape their bodies while feeling beautiful. As times and fashions changed, Vassarette kept pace, moving from structured pieces to modern wire-free soft cup bras and panties.
Now, after more than a century of intimate apparel innovation, the Vassarette name is recognized worldwide. As we celebrate more than 100 years in business, we’re still driven by the vision that inspired our founders back in 1907 – keeping women comfortable and confident no matter what the day brings.
What Makes Vassarette Special?
At Vassarette, we blend creativity with care. Our foundations shape and support you flawlessly, but you’ll forget you’re wearing them. We’re passionate about intimate apparel and apply generations of experience to craft pieces you’ll reach for again and again.
Fabrics That Feel Fantastic
The fabric is just as important as the fit – that’s why we use only the finest materials. From satiny nylon tricot to supersoft micromodal, our fabrics feel sensational against your skin. Thoughtful details like flatlock seaming prevent chafing, while touches like embroidery and floral lace add a feminine flair. The result is seductively soft bras, panties, slips, and shapewear that pamper your body.
Innovative Construction
A Vassarette bra lifts and shapes without pinching or poking. We engineer our intimate apparel with ingenious features that solve problems and feel fantastic. Plunging flexible underwires and wide comfort bands prevent dig-in, while clever removable pads allow you to customize your shape and coverage. Smart construction provides support exactly where you need it for comfort that lasts all day.
An Intimate Understanding Of Fit
Finding a bra in the right size is transformative – and our fit experts make it easy. We offer a comprehensive range of band sizes and cup sizes to ensure a personalized fit. Our classic silhouettes suit a variety of breast shapes and profiles. Underwire and wire-free options create just the right shape and support level. Adjustable and convertible straps allow you to tweak the fit. We’ll help you find your Vassarette match.
Timeless Style
Vassarette designs suit every intimate apparel need, from invisible smoothing shapewear to provocative lace trim. Our foundations are fashioned in an array of neutral nudes and versatile black as well as playful prints and bold colorblocking. We combine classic lines with thoughtful details like imported Galloon lace, satin bow accents, and skin-kissing picot trims that make you feel special. Vassarette helps you express your personal style from the inside out.
Vassarette For Every Occasion
Modern life demands intimate apparel that can keep up with your every move. Whether it’s a big meeting, a special date, or just another manic Monday, Vassarette has you covered beautifully.
Enduring Everyday Comfort
On busy weekdays, reach for Vassarette bras, panties, shapewear, and tees ready to take on the day. Our Simply Sleek collection features styles like our wire-free bra, smoothing briefs, and everyday tank tops ideal for work to weekend. Strategic smoothing zones target tummies, rear ends, and thighs while all-way stretch provides flexibility.
Glamorous Romance
When it’s time for romance, slip into something stunning from our Lace Impression collection. Seductive lace-trimmed push-up bras, v-string panties, garters, and babydolls accentuate every curve. Chic satin chemises make lounging and sleeping a luxury. Flirty details like crisscross straps and open backs reveal a little, keeping things captivating.
Comfortable Foundations
For easy elegance, rely on our seamless and lightly lined Everyday Shapers collection. The soft, tag-free materials mean bras, panties, tanks, and slips disappear under clothes for a flawless silhouette. With Vassarette foundations, you’ll look confident and chic without even thinking about your undergarments.
Active Flexibility
Stay supported during downtime and workouts with our Active Flex collection. Sports bra tops and leggings wick moisture and allow full movement. Seamless and lined briefs are great for layering underneath workout clothes or by themselves. Our activewear makes fitness and yoga more comfortable.
No matter your personal style or the occasion at hand, Vassarette intimate apparel shapes and smooths so you can take it all on in stride. We want you to feel as amazing as you look.
Bras For Every Body
Finding a bra that fits and suits your needs is life-changing. With nearly 50 bra styles to choose from, we make it easy and enjoyable to find your match. Our range includes:
- Underwire bras that provide comfortable lift and support exactly where you need it most
- Wireless and wire-free soft cup bras offering natural shaping and versatility
- Full figure bras engineered for DD+ cups and fuller busts
- Front close and back close bras ideal for limited mobility
- Strapless, halter, and convertible bras for versatile styling options
- T-shirt and molded cup bras that disappear under clothes
- Push-up and padded bras that enhance your shape
- Sports bras and bralettes for laidback comfort and workouts
- Minimizer bras that slim your silhouette
- Nursing and maternity bras with easy access for specialized support
Within each category, we offer an array of colors, fabrics, and detailing so you can find the perfect Vassarette bra for your needs and personal tastes. Our fit guide makes it easy to determine your ideal size. We’ll help you get the comfort, support, coverage, and enhancement you want.
Panties For Every Figure
The ideal panty not only suits your shape, it makes you feel gorgeous. With thongs, briefs, boyshorts, hi-cuts, bikinis, tangas, hipsters and more, Vassarette has a panty for every wardrobe need and body type.
Fashion and function meet beautifully thanks to details like lace trim, satiny fabrics, stay-put waistbands, and flattering cuts. Mix and match from the many colors and prints, or stock up on versatile black and nude pairs. No matter the occasion, we have the panty to make you look and feel your very best.
Shapewear That Slims Without Sacrifice
At Vassarette, we believe shapewear should smooth your silhouette, not squeeze the life out of you. Our shapewear slims strategically, using targeted slimming zones, lightweight stretch fabrics, and flexible boning to trim and define your shape.
From all-in-one shapers to the perfect waist cincher, we have options to address your specific concerns. Breathable, stay-in-place fabrics allow you to move freely and comfortably all day. Shapewear from Vassarette firms without fuss, so you look stylish and feel great.
Loungewear For Luxurious Relaxation
You deserve to relax beautifully. That’s why our loungewear ranges from cozy pajama sets to seductive robes and slips. The soft, fluid fabrics inspire leisure and luxury. Camisoles, tanks, shorts, pants, leggings and tees work for sleeping, yoga, or lounging on the weekends. Whether you crave coverage or want to bare some skin, our loungewear keeps you cute and comfy.
Quality Support You Can Count On
Throughout our long history, the Vassarette mission has remained the same – craft intimate apparel to help women look flawless and feel phenomenal. Our foundations shape and slim so you can take on your day with poise and confidence. We combine innovation with quality to create bras, panties, shapewear, and loungewear you’ll reach for again and again.
Vassarette promises more than exceptional intimates. Our level of care and personal service set us apart. Don’t just take our word – see the glowing reviews and testimonials from Vassarette women. We work hard to make the intimate apparel shopping experience enjoyable. Our fit experts are always available to answer questions and provide thoughtful recommendations.
Are you ready to find the bras, panties, shapewear, and loungewear that help you look and feel your very best? We’re dedicated to designing intimates that support you beautifully so you can take on the world. Experience the Vassarette difference – shop now to feel confident and comfortable every day!
